The second-largest search engine in the world presents a massive money-making opportunity. This is true not only for companies looking to spread the word about their business but also for individual vloggers.
The number one reason why getting a massive followership on YouTube is difficult is that the competition is huge. There are literally millions of YouTube users with the same goal as you! What this means is that in order to make your videos stand out, you will need to invest plenty of time and energy!
Some people feel that there are certain ways of boosting the viewership through “black hat” methods. By using certain shady ways, you might be able to get more views on your videos. But, is it worth the risk of getting banned?
Why Not Use Black Hat Methods?
If you do a Google search on best ways to get more views on YouTube videos you will see that there are many sites that offer instant views, of course, for quite a lot of money in return. These sites use bots to boost the views of your videos, but that’s not a worthwhile solution.
In fact, that means that you won’t get real people to watch your content. But, that’s not the only problem with this method – you can also get sanctioned by YouTube for using it.
YouTube is getting better and better in bot detection, so the chances are high that they’ll spot that you’re using views generating service.
Some people might argue that getting fake views can help by making real users think that the video is really popular, thus deserving their attention. Unfortunately, that’s just not true!
Why? Because YouTube algorithms are more focused on the behavior of the users, rather than the number of views! What this means is that in order to boost your videos’ rank on YouTube, the users need to watch entire videos, but also to engage in comments, share the videos, etc.
All of this means that paying for fake YouTube views means throwing away money. But, if you want to invest your money, it’s way smarter to advertise directly on YouTube Ads
Advertising Your Channel on YouTube
One of the easiest ways of gaining more views on YouTube, as well as more subscribers to your channel, is to run a paid advertising campaign on YouTube. This is done via AdWords and involves creating an ad that runs either before or alongside a video.
The best thing about YouTube advertising is that you can have a total control of it. You can choose your budget, make your own ad video, but also target your audience. By focusing your ad campaign only on those who are interested in the topic of your channel, you can greatly improve your chances.
You can also choose the demographics of your audience, that is, their age, gender, and even their location. Speaking of the location of potential viewers and subscribers, you should know that the ad campaign cost depends a lot on where your audience is based.
For example, you will have to pay between 6 and 8 dollars per 1,000 views coming from the United States! It’s a similar case with the views coming from the UK, Canada, and so on.
Unfortunately, not all of those ad views are gonna result in conversions. The fact is that only a percentage of those people who have seen the advertisement is actually going to click on it. As you can see on your own, paying to promote YouTube video requires a decent chunk of money.
However, there are some simple tricks that can help you increase your views free of charge. In order to help you out, we’ve decided to present you with 17 tips on how to get more hits on youtube. So, with no further ado, here they are:
1. Take Advantage of Keywords in Video Titles and Descriptions
Using the right keywords can really help you with getting on top of the YouTube search page. In fact, this is one of the most important things every YouTuber needs to do to ensure the popularity of their videos.
This starts by doing a proper keyword research, which requires using certain tools. There are dozens of superb keyword research tools out there, but most of them require a paid subscription. The good news is that you can use Google Keyword Planner without paying!
You need to find the keywords that are related to your channel’s niche. They need to be very popular among users. This means that you should focus on those that have a lot of monthly searches. Our advice is to stick to those of minimum 1000 searches per month!
But, that’s not the only factor that you should take into consideration. You also need to make sure that the competition for those keywords is low by searching for them on YouTube! Otherwise, you won’t be able to beat your rivals.
Once you’re done with the keyword research, it’s time to put them in the titles and descriptions of your videos!
A keyword-rich title will allow YouTube algorithms to find the video easier, but will also help potential viewers to realize if that’s what they’re looking for. Basically, optimizing the titles with keywords means informing both the search engine and the users what your video is all about!
The whole point of titles is to be descriptive, yet concise. That’s not the case with video descriptions. You can use them to provide additional information about your videos and engage the users to comment and/or check out other videos on your channel.
Of course, writing a video description is another great way to influence the search engine algorithms into putting it on the top of the results page.
2. Use Keywords for Tags
Another way to improve the ranking of your videos on YouTube is to use the video tags. The whole point of tags is to explain what the content of your video is all about. Keyword-rich tags will provide the search algorithm with all the necessary information.
The best thing about this is that using tags is pretty simple. All you got to do is type in the keywords exactly as they are. Make sure not to over-do this type of SEO and keep it as natural as possible
3. Make a Brand of Your Channel
By taking care of the channel art and logo, you will be able to make it more recognizable. This way, the viewers will be able to remember your channel easily.
Apart from the logo and the channel art, you also need to pay attention to choosing the right name and tagline. Again, the key is to make it easily memorable, while also describing the point of the channel and chances of someone subscribing to your channel!
4. Use the Right Thumbnail Image
Picking the right thumbnail image can make a real difference. Same as other graphic items related to your videos, the purpose of the thumbnail image is to make the users want to watch the video.
The importance of a proper thumbnail image is even higher knowing that it is going to be shown in the suggested videos section and the organic search page. Furthermore, each time you embed the video on the social media, the thumbnail image will be presented to the potential viewers.
This is one of the fastest ways to get views on your youtube video.
5. Create Transcripts of Your Videos
Here’s an interesting advice that can make your videos really viral. Although SEO experts are still arguing whether making transcripts of YouTube videos can increase the ranking on the search results page, there’s no reason not to try it.
One thing is certain, though. With closed captions, you will be able to attract a larger international audience. If a person is not as proficient in English to understand everything that you’re saying in the video, a transcript will certainly come in handy for them.
6. Make End Screens for Your Videos
Using end screens is a good way of boosting your views for free. Basically, what you need to do is provide your viewers with more information about your channel, as well as inviting them to check out your other videos.
The best thing about this is that making an end video is not a difficult task. In fact, you can do it by simply following these steps:
- Step 1 – Go to the Video Manager
- Step 2 – Find the video to which you want to add an end screen and click Edit
- Step 3 – Click the option titled “End Screens & Annotations”
- Step 4 – Add an ends screen to the video
End videos do not have a direct impact on your videos’ ranking on YouTube search page, but they will certainly add to a more professional look at your whole channel.
7. Join Forces with Other YouTube Vloggers
YouTube partnerships have become a fairly common thing lately. That’s not a surprise given the fact that they can help the YouTubers get much more views, free of charge!
The whole point of YouTube partnerships is sharing the viewership. By teaming up with another vlogger, you can double up your viewership easily. Of course, the number of new views, as well as the number of subscribers that a partnership can bring, is something that depends on a large number of factors.
In order to get the most of the partnership, you need to pick the right partner. That YouTuber needs to have a similar number of followers as you, deal with a similar subject, and share similar work ethics as you.
If a partnership is good, both you and your partner will be satisfied with it, that is, both channels will get new viewers and subscribers. To learn more about this, check out my guide on YouTuber Collaborations
8. Exploit the Popularity of Your Competitors
YouTube’s Suggested Video feature can be your goldmine for getting new views for free. The list of videos that appears in a grid once a video ends, allows the users to find another relevant video easily, rather than looking for it via the search option.
The thing about the Suggested Videos is that they’re relevant to the video the users just watched, not the to the search query that brought them there. What this means is that a good views-boosting method would be to optimize your content to be relevant to videos that are currently very popular!
This way, your video might end up on the list of Suggested Videos, thus improving its chance of attracting new viewers! Whether it’s going to be successful or not depends heavily on the popularity of the video you’re targeting.
That is why it’s crucial to optimize your video according to a video, which popularity is currently on the rise. By doing it before anyone else, you will have a head start ahead of the YouTubers planning to do the same.
Speaking of optimization, the main factor is that the topic covered in your video matches the one discussed in the targeted video. On top of that, you also need to use the right keywords in the title and description of your video.
9. Use YouTube Cards
YouTube cards are used for a number of different things, including promoting a website, doing a poll, donating to a non-profit organization, etc. Still, most YouTubers use the cards to encourage their viewers to watch other videos on their channel.
Because the cards are presented to the viewers while the video is running, in some cases, they might be distracting. That is why you need to be extra careful when deciding where to put them! This is where YouTube’s behavioral analytics can come in handy.
Basically, you can use the analytics to see at which point the viewers usually stop watching your video. By knowing that, you will be able to present them with the card just moments before they decide to decide to end watching the video.
In this case, the card might be enough to persuade them to pick one of the other videos from your channel as their next choice.
10. Set Your Embedded Videos to AutoPlay
When turned on, the autoplay feature makes videos start playing automatically when embedded in social media. What this means is that each time the video gets presented to the user, it will start playing even without the user clicking on it.
Although this feature can be very useful to gain new views, some users might find it annoying. Still, the experience has shown that certain types of videos do better when the autoplay is on. For example, those include instructional videos.
11. Make Playlists To Grow Views
By creating a playlist, you will enable users to watch several of your videos in a row, without the need of doing anything. This is very convenient for the users but is also good for the YouTuber. Why? Because it helps to boost the views on all the videos in the playlist!
In order to make the list viral, you need to pick the videos wisely. In the best-case scenario, the list would contain the videos that, when put together, create a story. Basically, this means that each consequent video in the playlist must relate to the previous!
12. Promote Your Videos on Social Media
Social media has been one of the main focuses of online marketers. It’s not only because a huge number of users are using sites like Facebook and Twitter, but also because content promotion is fairly simple. In fact, all you got to do is embed your YouTube videos on other social media platforms.
Another advantage of cross-platform promotion is that it doesn’t have to cost much. Actually, you can do it for free! It’s true that each social media website offers paid advertising, but if you have enough followers on those sites, you can be sure your YouTube video will get enough attention.
If you don’t have a large followership on social media, you need to find someone who does! If a person with a lot of influence shares your video, it’s guaranteed you’ll get a huge number of new views!
13. Take Advantage of Influencer Marketing
The whole point of influencer marketing is getting a user with a huge number of followers to promote your video. If that user has an influence on their followers, they will listen to the advice and click on the video!
Of course, the things are not so simple. In order to get the most of the influencer marketing, you need to find a user who deals with a similar topic as you. On top of that, the user also needs to have a lot of real followers, who are ready to listen to their advice.
Unfortunately, a user with a lot of influence on social media will probably be reluctant to promote your video for free (unless they really, really like it). Depending on how influent they are, those users might ask quite a lot of money.
However, there might be a free solution – rather than paying for social media recommendations, you can offer a partnership. Each time the partner recommends your video on a social media site like Facebook or Twitter, you do the same on your channel!
14. Respond to Comments Regularly
By responding to every user comment, you will be able to create a bond with your followers. This way, they will start thinking of you as their friend, not just another stranger who’s posing videos on YouTube. As a result, they will be glad to check out each new video your post!
Another good thing about having conversations with the viewers is that it’ll give a signal to YouTube that your video actually holds a value. When it comes to YouTube’s algorithms, one of the key factors they pay attention to is the engagement of a video.
What this basically means is that the more comments a video has, the better it will rank on YouTube’s search results page, as well as earning respect and being active in your community.
15. Comment on Other Channels
Apart from responding to the comments below your videos, feel free to engage in conversations on other channels as well. This way, you will be able to make yourself noticed!
To do that, you will need to comment on the topics you’re very familiar with, thus demonstrating your knowledge on the subject. If you manage to raise an interest in users about, they will probably want to check out your channel.
16. Go Live
Another good way to create a strong relationship with your followers is to communicate with them through live videos. You can use this YouTube’s feature to answer the questions of your viewers, thus getting them to know you a bit better.
If they’re watching your live stream, it means that the users really appreciate what you’re doing. That’s why they won’t mind doing you a little favor.
For example, you can take this opportunity to remind your followers to watch your latest video, but also to draw their attention to those videos that are not getting enough views. Check out full guide for live streaming by Google
17. Use YouTube Fan Finder
As you’ve already probably figured out, getting free YouTube views is not easy, but is possible. Still, in order to get enough of them to actually be able to make some money out of your channel, you will need to do quite a lot of work.
Unfortunately, even if you invest a lot of time and effort, it might not be enough to bring any major results. In order to make your videos really viral, you need luck as well. Of course, you can’t rely on luck. So, what are you supposed to do if none of these tips bring you enough views?
Well, the solution might be in accepting help from YouTube. People from YouTube realize that getting a decent followership is a difficult job, especially for the newbies in the world of vlogging. That’s why they’ve decided to help them out!
YouTube Fan Finder Program was created in order to help new channels reach new viewers without spending any money. This program allows you to create a TrueView ad and promote it to a targeted audience.
Your task is to create a video that will tell the potential viewers why your channel needs their attention. The video needs to be concise and engaging in order not to bore them. If you do your job well, you will make them want to subscribe to your channel.
Once you’re done with your work, it’s time to let YouTube do its magic. Your TrueView ad will be presented to the users who are interested in your channel’s niche. This way, only those who are likely to find your videos interesting will be presented with the ad.
As a result, you can get literally thousands of new views instantly. However, whether those viewers will convert to subscribers does not depend on YouTube’s TrueView ad. It depends on the quality of the videos on your channel.
This is why the best advice we can give you about boosting the number of views is to keep on making quality videos to keep retention and revenue from ads in check.
This concludes this article on how to get more views on youtube without paying a dime. Don’t be discouraged if things don’t work out as you imagined, after all, only certain amount of people become big on YouTube, and you’ve got to outwork them if you want to earn your spot.