- Downsides of Starting a Vlog
- #1 Choosing Your Niche
- #2 Doing Proper Research
- #3 Choosing the Best YouTube Name
- #4 Launch Your YouTube Channel!
- #5 Take Care of the Logo and Channel Art
- #6 Making Your First Video
- #7 Video Editing
- Tips to Help You Stand Out From the Crowd
- Wrapping It Up
If you’re thinking about starting a vlogging channel, you are one of the many.
That’s not a surprise, given the fact that YouTube vloggers have become true celebs, with millions of subscribers on their channels and millions of dollars in their bank accounts!
Of course, becoming an influencer is far from being an easy job.
But, before you start, you need to be true to yourself: Do you really want to become a vlogger?
Downsides of Starting a Vlog
Even though running a YouTube channel sounds like all-fun, it still requires a lot of hard work!
Here are some things that you need to be ready for if you plan to become a vlogger:
1. Each Video Takes Time To Make
Creating a proper video is something that requires a lot of time and effort.
First of all, you need to think of what to discuss in the video, so that it would be interesting to your viewers.
Simply sitting in front of the computer and talking nonsense will not get you anywhere – you need a script.
Furthermore, when you’re done filming the video, it doesn’t mean that your job is over.
In order to make watchable, you will need to do a good editing job.
This includes everything from adding effects and transitions, to cutting out the unnecessary bits.
2. Vlogging Requires Money
Anyone can create a video for YouTube.
All that’s required is a laptop with a built-in webcam.
Actually, even a smartphone would be enough to do the job.
But, in order to compete, you need proper equipment:
3. YouTube Users Can Be Very Harsh
If you don’t handle criticism very well, becoming a YouTuber might not be your best career path.
The key to handling mean comments is simply not caring.
You should know that each YouTuber has received harsh comments in their career. The sooner you learn to ignore them, the better. Unfortunately, these kinds of comments can leave a deep wound in your soul.
Take a look at how this YouTuber deals with it:
By being confident about yourself and about what you do can only help you advance in your YouTube career.
If you think you can handle the pressure and overcome all the obstacles, then there’s no need to wait any longer:
#1 Choosing Your Niche
In order to improve your chances of success, you need to make a plan.
The first thing you need to do is figure out what kind of vlog you want to have.
Do you want to be a professional vlogger or running a YouTube channel would come as more of a hobby?
If your ambitions are higher, then you need to do proper brainstorming.
Before creating your channel, you need to be certain what topic you’re gonna deal with.
It’s wise to focus on a single topic, rather than talking about many different subjects.
So, if you possess knowledge about makeup, create a beauty channel. If your passion is cinema, why not make videos in which you review new movies!
Once you’ve chosen your ideal vlog niche, it’s time to do some research!
#2 Doing Proper Research
The best thing you can do to ensure a bright future of your YouTube channel is to make an elaborate plan.
But, in order to do that, you will need to do a thorough research.
Learning More about Your Rivals
The first thing you’ll have to do is to take a sneak peek at your competitors. If there is a huge number of vloggers focused on the same subject as you, it means that the viewers are interested in the topic. But, it also means that the competition is fierce!
Because of that, it is essential to do a research and find a topic that users are interested, but which isn’t dealt by too many other vloggers. You can do the research by searching for main keywords in your niche, or by checking what’s trending.
Learning More about Your Channel’s’ Main Topic
A good move would be to write down your ideas then search for each of them on YouTube. If the research results show you that many vloggers have already discussed the subject, it means it’s going to be hard to breakthrough, but if you can bring an unique perspective on that topic, go for it!
#3 Choosing the Best YouTube Name
We already wrote a full guide on this, but here are some quick tips:
- Choose a YouTube name that gives hints about your channel’s main topic – By using the words that suggest your channel’s topic, you will let the viewers know what to expect. If your plan is to run a cooking channel, its name should be something along the line of “Cooking with [YOUR NAME]”.
- Choose a name that’s catchy – If your channel’s name is catchy, the users will remember it easily. This way, even if they don’t subscribe right away, they will know how to find you later.
- Choose a name that will no one else uses – This is probably the biggest problem as most of the cool-sounding names are already taken.
According to a Wired article, there were over 500 million YouTube channels in 2012. That number has probably grown quite a lot over the years, meaning that it won’t be easy to find a unique channel name.
#4 Launch Your YouTube Channel!
When it comes to creating a channel, you have two options before you. One is to create a business channel, which can be run by several moderators at once. The other is to create a personal channel.
Of course, you need to choose the latter option! In order to create a personal channel on YouTube, here’s what you need to do:
- Step 1 – Sign in to YouTube (You can skip this step if you’re already logged into your Google account)
- Step 2 – Open YouTube and click on your profile icon in the top-right corner
- Step 3 – Choose “My Channel” from the drop-down menu
- Step 4 – A small window will appear before you, asking you to enter your YouTube name and agree to YouTube’s Terms of Service
- Step 5 – Click the button “Create a Channel”
Once the channel is created, it’s time to add your logo and channel art.
#5 Take Care of the Logo and Channel Art
By creating a brand out of your YouTube channel straight away, you will be able to leave a strong first impression on potential viewers.
If your channel looks nice and professional, it will tell the audience that you are serious about it.
All of this means that you will have to create a good logo, but also to take care of the channel art. If you don’t feel that you’re up to it, you can ask professionals to help you out.
But, if you decide to do it on your own, our advice is to use vector graphics editors like CorelDRAW or Adobe Illustrator. Alternatively, you can use a free online tool for logo design, such as Canva, which will provide you with free templates, so that you will be able to make a logo in a matter of minutes.
You need to make sure that the dimensions of your logo image are 800 x 800 px. This way you will ensure that it will look good, as the image renders at 98 x 98 pixels.
When it comes to the channel art, YouTube recommends uploading an image that’s 2560 x 1440 px image in size which can also be easily achieved with preset dimensions and templates in Canva’s YouTube Banner Maker.
#6 Making Your First Video
By creating a test-video, you will be able to learn more about your on-screen appearance. Examine it properly to see whether you need to make changes in your diction and tone, but also to see whether camera angle needs to be adjusted, or some other changes need to be made.
The more videos you make, the better you will become in vlogging.
A good idea is to create different versions of the debut video, so that you would be able to choose the very best one of them. On top of that, you can use bits and pieces from all the clips in order to create the best possible video.
In fact, you can make the video look amazing in the post-production, even if the raw footage doesn’t look that impressive:
#7 Video Editing
If you’ve used filler words like “um”, “uh”, and similar, your videos won’t look very professional.
In fact, these words could easily throw away the viewers from watching your videos.
Even if you use them in the video, you will be able to edit them out later, without too much hustle.
You also need to tackle the other issues, such as transmissions and effects. For example, it would be smart to film the footage from different angles and later put them all together, thus making it much more dynamic.
Tips to Help You Stand Out From the Crowd
Whichever vlogging niche you pick, it’s quite possible that the competition is big.
But, this doesn’t mean that you should give up.
On the contrary, it only means that you need to be better than the rest!
- Be Yourself – As there are so many channels out there, the users are always looking for something new. They don’t want to watch the same kinds of videos all the time. So, feel free to add a personal touch to your videos, thus making them different to others.
- Think Outside the Box – Forget about the common sense. It’s boring! The viewers are not looking to for answers that they already know.
- Keep a Down-to-Earth Attitude – You’re not a celebrity and your subscribers are not your groupies! That’s why you need to treat them as equals, if you want to keep them watching your videos.
- YouTube Live – Furthermore, a good way to create a strong bond with your subscribers is to run live shows. If you do an ask-me-anything session from time to time, your viewers will start thinking of you as a friend.
- Stick to Your Posting Schedule – In order to gain the confidence of your subscribers, you need to make sure to keep your promises. If you’ve announced the upload of a new video on a specific date, do your best to stick to it!
Wrapping It Up
The final advice we’ll give you is probably the most valuable tip you can get: never give up.
We understand that stay motivated might not be that easy, especially if the things don’t go exactly as planned.
But, with enough determination, you’re already ahead of others in starting your own vlog! We know that you’re capable of making a great vlog channel!
After all, the best proof that you’re motivated is that you’ve read this whole article thoroughly!