Every beginning is difficult, especially if you don’t have proper guidelines. As YouTube is a relatively new platform (launched in 2005), all vloggers are sailing in uncharted waters. Still, in order to increase your chances of success, it’s wise to listen to the advice of experienced YouTubers.
You can try to do your own research and see how successful YouTubers do their work. Still, even they sometimes make rookie mistakes.
In order to launch off your YouTube channel to a flying start, there are some things you need to be careful about. Here are 9 tips new YouTubers need help with!
1. Make a Good First Impression
You would need to live a million years in order to check out all the content that the internet has to offer. That’s why users simply don’t have the luxury to give your videos the chance they deserve. Because of that, you need to make sure to grab their attention!
If your channel looks dull, most of the viewers will have no intention of watching your videos. This is why you need to make it look as interesting as possible. Here are some things you can do:
Entertaining Intro Video
Your introduction video needs to be fast-paced and full of useful information about the videos you make. This way, you will be able to keep the viewers’ attention, while trying to persuade them to give your channel a chance.
Create an Eye-Catching Logo
Your YouTube channel logo is what will get stuck in the mind of users. If you make it really easy to remember, you will be able to create a sort of a brand for your channel.
On top of that, an awesome-looking logo is bound to spark an interest in them about your videos. Take a look at how to do that on your own.
Same as with the logo, YouTube channel art can also be a powerful tool for boosting your followership. By creating a beautiful banner, you will let the users know that you mean business!
2. Don’t Bore the Viewers
The attention span of an average YouTube user is very short. It’s not a surprise, given the fact that literally millions of new videos get uploaded on a daily basis. In fact, according to the official stats, approximately 400 hours of video get uploaded to this platform every minute!
All of this means that the competition is huge, so that in order to succeed, you need to give your best from the very beginning. Take out the big guns and make your most interesting videos right away. This might not bring you thousands of instant subscribers, but will create a foundation for the future.
3. You Will Suck At First
No one is born an expert. Even the YouTubers with the largest followership had to start somewhere. If you take a look at their debut videos on YouTube, you will see that they were far from amazing.
Take a look, for example, at one of the first online videos of Smoosh. It’s fair to say that it’s not one of the proudest moments in the history of the channel.
So, even if your first video ends up as a total disaster, it doesn’t mean that your vlogging career is over. You need to learn from your mistakes and move forward!
4. Get Some Equipment
These days, anyone can become a vlogger. But, if you want to be a successful one, you need to invest some money in buying proper equipment.
A phone camera might seem as a good solution to you, especially if you own one of the newest smartphone models.And it is a completely fine solution at the beginning, just get a tripod and a microhpone, and you’ll be a good to go!
Furthermore, buying a proper camera doesn’t necessarily mean that you’ll spend too much cash. For example, for the price of a new iPhone X, you can buy 2 amazing cameras.
5. Learn To Edit!
By taking an advantage of the modern-day technology, you can get the most of your videos. You can make them fun and interesting to watch, thus keeping the viewers in front of their computer screens. We’re talking about the use of editing software!
By adding transitions and effects to your YouTube videos, you will make them more dynamic. In turn, this will prevent the users from getting bored, something that can happen even if you’re talking about super-interesting stuff in your videos.
In order to make your videos look good, you can use software like Adobe Premiere Elements or iMovie if you’re a Mac user. A great thing about these programs is that they’re very easy to use. Even if you’ve never edited a video before, you won’t find it hard to create an awesome clip.
The only bad thing about these editing tools is that you can use them only if you pay for the subscription. Luckily, there are some video-editing programs that are free of charge. The most famous of those is Windows Movie Maker. Unfortunately, Mac users won’t be able to use this program, but there’s an amazing alternative – Lightworks.
Another thing to think about is adding background music to your videos. Of course, you won’t be able to use your favorite song due to the copyright laws, but YouTube offers you a wide choice of free music. You can browse the list of copyright-free songs at YouTube’s Audio Library.
6. Don’t Be a Lone Wolf!
Collaborate! You can grow your followership by teaming up with another vlogger, who shares your interests. In fact, finding a YouTube partner who deals with a similar topic as you is extremely important. The reason is that you two will have a similar audience that you could share.
There are many different ways of exploiting a YouTube collaboration, most popular of which are the following:
You and your collab partner need to make a video together. The catch is to divide it in two parts – one goes on your channel, the other is uploaded by the collaborator. This way, the viewers will have to check out both channels in order to watch the full video.
This is the simplest way of collaboration. All you need to do is mention your collab partner in your videos, advising your subscribers to check out that channel. The collaborator needs to do the same for your YouTube channel.
Think about making an interview with another vlogger, in which you two will discuss things related to your channel’s topic. This way, you will introduce your collab partner to your viewership. The same goes vice versa.
7. Explore More Topics
Make side-channels, which deal with other topics than your main channel. For example, if your main channel is dealing with beauty product reviews, you can talk about travels, dating, or other topics in videos on other channels.
Think of it as a way of expanding your audience. Even if they’re not interested in the topic of videos on your main channel, new viewers might come there because they like your vlogging style.
You don’t need to upload videos there too often, but when you do, make sure you mention your main channel. This way, you will bring traffic to the videos that matter to you the most.
Best way to do this is to branch out into the topics that are related to your current main theme of the channel.
8. Use Close-Ups
By shooting a video from different angles, you will make it more dynamic. Over time, you will probably be able to master this skill, but there’s one thing you need to insist on from the very start – close-ups!
According to the research done by Steve Stockman, the author of How to Shoot Video That Doesn’t Suck, the key to transfers emotions to your viewers lies in close-ups.
Think of it this way, when conversing with someone, you probably prefer talking face-to-face with them, rather than having a long-distance communication. The same rule applies to YouTube videos – the best way to send them the right message is by having your face in the focus.
The trick is to be close enough to the camera so that the viewers can clearly see the whites of your eyes. Of course, it might not be ideal to use the close-up for the entire length of the video. Instead, it would be better to combine the footage from two different cameras – one close to your face, and the other a bit further away.
The problem is that not many new YouTubers have two cameras. The good news is that this issue is easy to tackle. Most editing programs come with features that enable you to zoom and crop your video.
9. Utilitize All Social Media Platforms
Being a YouTuber doesn’t mean that you should give up on other social media sites. The best would be to combine them all together.
You can use sites like Facebook, Twitter, Instagram, Pinterest, and others, to promote your YouTube channel and send traffic to it.
By regularly posting updates about the channel on those social network sites, you will let your followers know that your channel is very much alive.
In order to bring people from other platforms to your channel, all you need to do link them all together. Simply add a link to your channel when creating a social media post.
Wrapping It Up
Making mistakes is an integral part of being a vlogger. The good news is that the mistakes you make as a beginner will not haunt you forever. If you have enough determination in you, you will be able to overcome any obstacle on the road of becoming a YouTube star.
Still, this doesn’t mean that you shouldn’t give your best to try and follow at least few of the tips for vlogging we did in this article. By paying attention to the everything mentioned above, you will increase your chances of getting a massive followership in the shortest time possible!