The whole point of being a YouTuber is building a massive fan base. But, growing the number of your subscribers is far from an easy job. Even if you’re certain that your videos deserve a lot of attention, you might still have problems boosting your followership. In fact, creating awesome videos is just one part of vlogging.
The biggest problem about this is that the competition is huge. Here are some statistics that will show you how popular YouTube is:
- This platform has over 1.3 billion users
- 30 million visitors open YouTube each day
- Nearly 5 billion videos are opened on YouTube every day
- 3.25 billion – this is the number of hours of video uploaded to YouTube every month
- Each day, approximately 300 hours of video get uploaded on this platform
All of this shows that finding your way to YouTube stardom is super-difficult. The good news is that the people from YouTube realize this, which is why they’re doing all in their power to help you out. In fact, they’ve already come up with a solution!
In 2013, YouTube released the Fan Finder Program! The YouTubers can now use this program in order to improve their channel’s exposure completely free of charge!
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How YouTube Fan Finder Program Works?
This program allows you to introduce your YouTube channel to potential viewers, by creating a TrueView ad. You have a chance to explain to them what your videos are all about, thus inviting them to subscribe.
YouTube will present your message to the potential viewers who are likely to share the same interests as you, that is, those who will probably be interested in your channel’s topic. Still, the YouTube Fan Finder Program can’t magically bring your thousands of new subscribers – you need to earn them.
That’s why it is crucial to create a strong message, which will turn the potential viewers into subscribers! In order to achieve that, you need to learn more about how to make the perfect TrueView ad video!
Making an Awesome TrueView Ad
In case you don’t know what the TrueView ad is, it’s the advertisement that appears before a video. The users can skip the ad video after 5 seconds by clicking the appropriate button. What this means is that you have just 5 seconds to persuade the potential viewers not to click the SKIP button!
In order to do that, you need to create an interesting video, which will provide the viewers with the important info about your channel straight away. Apart from being informative, the ad video also needs to be impressive visually.
In fact, graphics play an integral part in getting new viewers. If the advertisement video is shot with a poor-quality camera, it probably won’t make a strong impression on the viewers.
On top of that, it’s always wise to put some effort in editing. A well-edited video is guaranteed to awaken the users’ interest in your channel. Some good ideas to make your video stand out are to use effects and transitions, as well as to add background music.
When it comes to the background music, you won’t be able to use any song you like, because of the copyright laws. Still, you have a vast choice of copyright-free songs at YouTube Audio Library.
Examples of Good TrueView Ads
In order to get inspired, you can take a look at some of best examples of YouTube ads. Here are a couple of channel ads that we believe to be among the best:
- “Subscribe to VICE!” by Vice
- “YOU WEB30 VlogBros FINAL” by Vlogbrothers
- “Welcome to Indy Mogul! (30-sec Trailer)” by Indy Mogul
- “Rooster Teeth Channel Trailer” by Rooster Teeth
TrueView ads like these are bound to grab people’s attention. Still, there’s no ultimate answer to what kind of ad video you should make. It’s all up to the type of audience you want to attract. If you run a serious YouTube channel, it would be weird if you created a funny video for the ad.
The key to success is to think of an advertisement video that the potential viewers will like. The good news is that it shouldn’t be that difficult. After all, YouTube will pitch that video only to those who share similar interests to your subscribers.
Because of that, it might be a wise idea to consult your subscribers. Even if they don’t provide you with ideas for the ad, they will help you find out which kinds of videos work the best.
Another good idea is to ask experts for help. Creating a good advertisement video is not an easy job, especially if you don’t have experience with it. That’s why a good advice might be to hire a professional to do it for you.
The good news is that you can find a number of freelancers who would be willing to help you out for a relatively small fee. In order to find them, check out the freelancing sites like Fiverr, Freelancer, and UpWork.
The final ad-creating tip we’ll give you is to make more than one video! The YouTube Fan Finder program allows you to upload five different videos, so why not take advantage of that? This way, if one video fails to attract new viewers, the other four will probably do much better.
Keeping Track of the Results
Using the YouTube Fan Finder is not a guarantee that you will get popular instantly. In fact, how many new subscribers you will get is something that depends on a number of different factors, one of which is the quality of your channel ad videos.
In order to get a good insight about how good the ad videos are, you need to check their performance on a regular basis. To do that, head straight to YouTube Analytics and look for Traffic Sources.
You will be able to see if an ad video is performing significantly worse than the others. If that’s the case, the solution is to delete it or replace with a new one.
The Ultimate Piece of Advice
Your job does not end with creating a TrueView ad. Even if you create the world’s best ad, the Fan Finder Program won’t be able to bring you a lot of subscribers if your videos are bad!
Because of that, your main goal should be creating interesting content for your channel. The more engaging videos you make, the more new viewers and subscribers the Fan Finder Program will bring you.
And if the program really does bring amazing results, it’s time to ask yourself whether paying for a YouTube advertisement should be your next step! With a paid ad, you will be able to gain much more exposure than you did with the Fan Finder Program.